Our last article centered on companies using the “life changing” marketing ploy in their advertising as a new way to endear their products to new prospective buyers. It got me wondering what is making these ad companies presume that we all need our lives...
Last week I swear I heard an ad on the radio about how a company’s oil change was life changing! I started laughing because what I hadn’t realized until I heard that, is that “life changing” is the buzz word in marketing today. Life changing diets, teeth whitening,...
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